Delivering websites that work for you
Unique custom websites for artists and other people of passion and vision are our specialty. Our main base is in Bega, NSW but we work with and for people all over the world.
Web design in 2020: You want a website that works effectively and looks great on every device whether it be a large desktop screen, laptop, tablet or mobile phone.
Our websites are both functional and easy to navigate, from ultra-modern minimalist styles to bold and classic.
Whether it's re-designing your existing site, handling basic up-keep or constructing a completely new site, we can handle it all.
We pride ourselves on individual attention to our clients and custom website development for every site we design.
Look over our client portfolio to see some of the sites we have created .....
Web design in 2020: You want a website that works effectively and looks great on every device whether it be a large desktop screen, laptop, tablet or mobile phone.
Our websites are both functional and easy to navigate, from ultra-modern minimalist styles to bold and classic.
Whether it's re-designing your existing site, handling basic up-keep or constructing a completely new site, we can handle it all.
We pride ourselves on individual attention to our clients and custom website development for every site we design.
Look over our client portfolio to see some of the sites we have created .....
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Rowena McConnellDesignerRowena has been working in website development for 21 years, predominantly with galleries, artists and creatives, and understands all aspects of the process, from choosing your domain, your personal style, to keeping your website up to date and relevant.
She works from her office overlooking a lush garden and the hills of Bega, on the far south coast of NSW. |
The Details are in the DESIGN.....
DEFINE THE PURPOSE OF YOUR WEBSITE
Are you selling a product/s? Are you showcasing your work? Is your website a form of brand awareness? Your website brief should outline exactly what you want to achieve from the project. It’s important to provide as much detail as possible about your art practice, your business, your service or product, and your future plans.
UNDERSTAND YOUR MARKET
It’s important from the start to determine what sets you apart from other practitioners or competitors and how you can exceed your customers’ expectations. In other words, your website needs to highlight your point of difference and engage your target audiences. Ask yourself the following questions.
• Who will be using your website?
• What will they be looking for on your site?
• What are your competitors offering through their websites?
• What do they do well online?
• What do they do that you can improve on in your website?
ENSURE YOUR WEBSITE REFLECTS YOUR STYLE
Your website should act as an extension of your core 'brand' messaging as well as the look and feel. Your style should be kept uniform across all platforms including your website and your social media. Colours, fonts, language and image style should all be consistent.
REMEMBER THE IMPORTANCE OF LANGUAGE
The tone and style of language use throughout your website (friendly, professional, informative, chatty, instructive) is also important and should be treated as a key part of your brand and your website, to ensure that connections are maintained and strengthened.
Are you selling a product/s? Are you showcasing your work? Is your website a form of brand awareness? Your website brief should outline exactly what you want to achieve from the project. It’s important to provide as much detail as possible about your art practice, your business, your service or product, and your future plans.
UNDERSTAND YOUR MARKET
It’s important from the start to determine what sets you apart from other practitioners or competitors and how you can exceed your customers’ expectations. In other words, your website needs to highlight your point of difference and engage your target audiences. Ask yourself the following questions.
• Who will be using your website?
• What will they be looking for on your site?
• What are your competitors offering through their websites?
• What do they do well online?
• What do they do that you can improve on in your website?
ENSURE YOUR WEBSITE REFLECTS YOUR STYLE
Your website should act as an extension of your core 'brand' messaging as well as the look and feel. Your style should be kept uniform across all platforms including your website and your social media. Colours, fonts, language and image style should all be consistent.
REMEMBER THE IMPORTANCE OF LANGUAGE
The tone and style of language use throughout your website (friendly, professional, informative, chatty, instructive) is also important and should be treated as a key part of your brand and your website, to ensure that connections are maintained and strengthened.